Dr Peter Trefort
Dr Peter Trefort manages his family’s property at Narrogin, WA. He has been successful in developing and commercialising an innovative new range of lamb cuts to extend markets both domestically and internationally. He developed an on farm processing works for lamb products for both Domestic and Export markets.
Peter is well known for his work in helping lamb producers develop a high-quality lamb meat product available at a competitive price to consumers. This work saw Mr Trefort develop the Q Lamb label, which provided the motivation for significant industry change.
Dr Trefort has more than 40 years’ experience in sheep and cattle production as well as management across the supply chain. He developed the highly regarded Q Lamb brand supplying lamb into local and international markets from his Hillside abattoir at Narrogin.
In 2017 Dr Peter Trefort was inducted into the WA Royal Agricultural Society’s Hall of Fame in recognition of his contributions to both the sheep industry and agricultural education. His nomination was based on his agricultural achievements, leadership, vision, skill and impact on Western Australian agriculture.
He has served for 20 years on WA’s Combined Advisory Council of Agricultural Colleges, including three years as chairman. He also served for 14 years on the board of Meat & Livestock Australia and in 2007 received an honorary doctorate from Murdoch University for his contribution to industry innovation and participation in meat quality and lamb supply chain research projects. He has worked closely with Murdoch and U.W.A. in research of all facets of sheep meat eating qualities.
Peter has worked extensively developing on-farm and processing R&D strategy with the Department of Agriculture (WA), University of WA and Murdoch (WA).
He is a director of the Sheep CRC. In 2010, Mr Trefort was recognised as the Rural Achiever of the Year by the Royal Agricultural Society of WA. He also received an Honorary Doctorate in Science from Murdoch University (WA) in 2007 for his contributions to the WA meat industry.
By creating a prime lamb market in WA, he helped WA farmers realise that lamb meat was more than a wool by-product and was a high-quality food that could sustain a healthy revenue stream.